How do we choose what to eat? Many consumers are strongly influenced by previous nutrition decisions and habits, even if these have not proven to be optimal. Psychological influences to some extent are often determined simply by the way that product information is presented -even the name of a food product, whether it “sounds” healthful or not – influences our choice. The scary truth is that food fraud is becoming more and more prevalent in the Caribbean and foods we eat every day are packed with things that are not supposed to be there. How can this be changed? There are frequent calls for a “transformation in the minds of consumers” – away from cheap, fatty, and sugary foods and toward nutritionally sound, healthy diets. At the Fifth Annual Food Law Conference we aim to focus on encouraging all stakeholders in the Food Industry to take up the challenge to be better educated and more thoroughly informed about making your Product in the highest standard there is to reach any market around the globe.